360 Capital

How do you approach a new identity for a high conviction investment and funds management group with a practical and intelligent approach to investments?

Quite simply.

We created a clean, structured and monotone design system for 360 Capital which centres on essentials and pared-back principles to speak to the clarity, confidence and acumen that sets their business apart. This included re-imagining and modernising their existing logo and establishing a monolithic brand architecture which acknowledges their various investment strategies; Real Assets, Private Equity, Public Equity and Credit as unified and equal capabilities within the business through a simple descriptor unit.

Made up of team of a team of highly skilled investment and sector-specific specialists with a track record of delivering on investment strategies, the new brand identity enables them to focus on what they do best — performance and results, while remaining cohesive as a group.

The new identity sets a strong foundation for growth, inspiring and delivering confidence with existing and new staff, clients, partners and stakeholders.