How do you approach a new identity for a high conviction investment and funds management group with a practical and intelligent approach to investments?

Quite simply.

We created a clean, structured and monotone design system for 360 Capital which centres on essentials and pared-back principles to speak to the clarity, confidence and acumen that sets their business apart. This included re-imagining and modernising their existing logo and establishing a monolithic brand architecture which acknowledges their various investment strategies; Real Assets, Private Equity, Public Equity and Credit as unified and equal capabilities within the business through a simple descriptor unit.

Made up of team of a team of highly skilled investment and sector-specific specialists with a track record of delivering on investment strategies, the new brand identity enables them to focus on what they do best — performance and results, while remaining cohesive as a group.

The new identity sets a strong foundation for growth, inspiring and delivering confidence with existing and new staff, clients, partners and stakeholders.

Collaborators
Brand Matters (Strategy)
Frank Digital (Digital)

Services
Logo
Brand identity
Brand style guide
Website design