ACCOMPANY
ACCOMPANY

Everyday Humans

THE BRIEF

In a category often lost in a sea of ‘pretty and polished’ sameness, Everyday Humans approached us with a bold ambition: to evolve from a niche DTC startup into a global retail force. Working directly with the Founder, we were tasked with creating a brand identity designed for high-impact differentiation.

The objective was to develop a versatile brand language that could thrive in the consumer space while commanding authority in the B2B landscape. The mission was clear: build a visual and verbal identity that could inspire major US retailers, land distribution deals, and successfully scale the business from a digital screen to a physical shelf.

SERVICES

Brand Identity, B2B Communications, E-Commerce Packaging, GWPs

ACCOMPANY
ACCOMPANY

THE PROCESS

The creative strategy was rooted in a brand psyche defined as purposeful, unexpected, and unapologetic. We embraced a ‘tongue-in-cheek’ and ‘all-up-in-your-face’ energy, creating an ecosystem that masterfully brings together bold colours, textures, and playful graphics.

To power the brand’s global expansion, we built a comprehensive toolkit of assets – from retailer pitch decks to e-commerce packaging and ‘Gift with Purchase’ (GWP) items. This dual-focused approach ensured the brand maintained its signature ‘feel-good vibes’ for the customer, while providing the Founder with a professional, scalable engine to support business communications.

ACCOMPANY
ACCOMPANY

THE OUTCOME

Since its debut, the rebrand has been a catalyst for commercial scaling. By bucking the trend of aesthetics in skincare, Everyday Humans successfully pivoted from a digital-only player to a retail contender. The brand’s new visual language provided the necessary ‘cut-through’ to secure distribution in Target and Ulta stores across the USA.

ACCOMPANY

Everyday Humans

THE BRIEF

In a category often lost in a sea of ‘pretty and polished’ sameness, Everyday Humans approached us with a bold ambition: to evolve from a niche DTC startup into a global retail force. Working directly with the Founder, we were tasked with creating a brand identity designed for high-impact differentiation.

The objective was to develop a versatile brand language that could thrive in the consumer space while commanding authority in the B2B landscape. The mission was clear: build a visual and verbal identity that could inspire major US retailers, land distribution deals, and successfully scale the business from a digital screen to a physical shelf.

SERVICES

Brand Identity, B2B Communications, E-Commerce Packaging, GWPs

ACCOMPANY
ACCOMPANY

THE PROCESS

The creative strategy was rooted in a brand psyche defined as purposeful, unexpected, and unapologetic. We embraced a ‘tongue-in-cheek’ and ‘all-up-in-your-face’ energy, creating an ecosystem that masterfully brings together bold colours, textures, and playful graphics.

To power the brand’s global expansion, we built a comprehensive toolkit of assets – from retailer pitch decks to e-commerce packaging and ‘Gift with Purchase’ (GWP) items. This dual-focused approach ensured the brand maintained its signature ‘feel-good vibes’ for the customer, while providing the Founder with a professional, scalable engine to support business communications.

ACCOMPANY
ACCOMPANY

THE OUTCOME

Since its debut, the rebrand has been a catalyst for commercial scaling. By bucking the trend of aesthetics in skincare, Everyday Humans successfully pivoted from a digital-only player to a retail contender. The brand’s new visual language provided the necessary ‘cut-through’ to secure distribution in Target and Ulta stores across the USA.

ACCOMPANY