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Athena is a game-changing digital platform enabling Australian families to access a home lending product of better value than anything available from the big banks.
We worked with the Executive team to develop a brand for Proof of Concept. With the diverse Australian home owner in mind, and Athena’s purpose of ‘creating happy homes’; the benefit of a mortgage solution which allows you to own your home sooner, we created a smile in the mind logo — a vibrant home, which happens to have a capital A for Athena as its facade.
The thinking was that of a simple icon which could be adapted and re-expressed in a variety of ways enabling customers and staff to create their own bespoke home graphic. Alongside the logo, we developed a brand identity toolbox of typography, iconography and photography which was applied to their on and offline channels during their initial funding and growth phase.
ServicesLogoBrand identityBrand style guide