InnovatED are a well-established player in the education expo space, cultivating physical environments which bring educational institutions and students together. The pandemic provided them an opportunity. With the necessary shift to events online, InnovatED reimagined the event experience.

Creating a new online event space (SaaS), to not only serve their existing educational partners, but also provide trade shows, conferences, fairs and anyone wanting to host an online event, a platform to shine. The platform is a highly-personalised and worldly space. From taking customisation to new heights with features and options that enable organisations to capture their own brand’s look and feel, to seamless networking capabilities, robust data collection and analysis capabilities and dedicated technical and brand support – this is a platform where all your event management wishes are granted, and then some.

Behold. An intuitive technology allowing human interaction to thrive. We worked with the team to conceive a name which evoked the spirit of the remarkable reimagining. We created a modern and elegant identity which expresses the seamlessness and simplicity of the online experience. And we created copy that spoke to the features and benefits intelligently and playfully. Ta-da!