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What does it mean to be well? 

Well aware. Well advised. Well rounded.

Benefit3 (B3) knows only too well, when individuals do well in life, they do well at work. So much so, that their purpose for being is to shape programs and support across the finance, body and mental well-being of their clients’ employees so they are well placed to do their best work.

With an ambition to connect and inspire employers and broaden their reach – we were asked to develop a brand identity that enabled Benefit3 to stand out of the corporate benefits crowd and make them the benefits business of choice.

A simple wordmark and amplifying icon anchor the identity with fluid shapes and energetic gradients coming together to create a visual language that is expressive and contemporary. We also produced a suite of portraits; confident individuals empowered by the benefit of benefits.

Across print and digital touchpoints, the vibrant and dynamic identity brings to life the highlights, features and benefits of benefits, setting the business up for future success.