with Hassell + We Made That.
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Des Voeux Road Central (DVRC) sits in the heart of Hong Kong’s business district and at 1.4km represents one of the city’s most important and busiest thoroughfares. We worked with Hassell and We Made That to create an identity and video for their visionary urban design scheme to reimagine Des Voeux Road Central as a place to wander and wonder.
The design scheme draws in and responds to different contexts, materiality and personalities along the length of Des Voeux Road. The identity affectionately brings to life this new landscape narrative of people and place; A central corridor, A space for life, A place to play, A point of view and A sense of soul.
We are delighted to have collaborated with Hassell and We Made That and congratulate their selection as one of five team finalists in the International Competition.
CollaboratorsDavid Cheung (Filming)Ketchup Partners (Video editing)