with Hannahs.
Hannahs has been around in New Zealand for over 150 years. Times have changed, and a new lease of life for this iconic shoe retailer was needed to reignite the hearts, minds and feet of Kiwis.
Known for value and convenience, we wanted to step up style and curatorship. Inspired by their bowler-hat-wearing founder Robert Hannah, their love of shoes and NZ roots, we created a new trustmark with illustrator Jessica Benhar. It captures Hannahs sense of place, pride and personality.
This stamp of quality was complemented with a simple, timeless wordmark, strong use of blues and greens sympathetic to the New Zealand landscape, and a new approach to photography tapping into style and inspiration. Hannahs is ready for the next 150 years!
Collaborators
Jessica Benhar (Illustration)
Clair van Veen & Anouk Darling (Strategy)
Services
Brand strategy
Logo
Brand identity
Brand style guide
Brand book
Store experience design
Store signage
Store communications
Uniform design
Merchandise
Ongoing creative direction
with Hannahs.
Hannahs has been around in New Zealand for over 150 years. Times have changed, and a new lease of life for this iconic shoe retailer was needed to reignite the hearts, minds and feet of Kiwis.
Known for value and convenience, we wanted to step up style and curatorship. Inspired by their bowler-hat-wearing founder Robert Hannah, their love of shoes and NZ roots, we created a new trustmark with illustrator Jessica Benhar. It captures Hannahs sense of place, pride and personality.
This stamp of quality was complemented with a simple, timeless wordmark, strong use of blues and greens sympathetic to the New Zealand landscape, and a new approach to photography tapping into style and inspiration. Hannahs is ready for the next 150 years!
Services
Brand strategy
Logo
Brand identity
Brand style guide
Brand book
Store experience design
Store signage
Store communications
Uniform design
Merchandise
Ongoing creative direction
Collaborators
Jessica Benhar (Illustration)
Clair van Veen & Anouk Darling (Strategy)
