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Hannahs has been around in New Zealand for over 150 years. Times have changed, and a new lease of life for this iconic shoe retailer was needed to reignite the hearts, minds and feet of Kiwis.
Known for value and convenience, we wanted to step up style and curatorship. Inspired by their bowler-hat-wearing founder Robert Hannah, their love of shoes and NZ roots, we created a new trustmark with illustrator Jessica Benhar. It captures Hannahs sense of place, pride and personality.
This stamp of quality was complemented with a simple, timeless wordmark, strong use of blues and greens sympathetic to the New Zealand landscape, and a new approach to photography tapping into style and inspiration. Hannahs is ready for the next 150 years!
CollaboratorsJessica Benhar (Illustration) Clair van Veen & Anouk Darling (Strategy)
ServicesBrand strategyLogoBrand identityBrand style guideBrand bookStore experience designStore signageStore communicationsUniform designMerchandiseOngoing creative direction