Frustrated by the fact that access to tools and techniques to better improve well-being and performance were limited to those who could access coaches or psychologists, the team at in8 set out to make a total well-being tool accessible to all. The product; a digital app using game-changing AI enabling an individual to unlock personalised physiology and psychology practices to be their self well.

SERVICES
Brand Strategy
Tone of Voice
Logo
Brand Identity
UI Kit
Style Guide

From check-ins, breathwork exercises to biofeedback in the app, to the marketing website, social feed and investor packs, we worked with the team to develop a brand identity that could live and work across the expansive brand’s ecosystem. 

Inspired by the art of science, the base identity taps into a minimal and active aesthetic. The coloured gradients informed by neuroscience and their contextual intent bring life and interaction. Clean and considered the design language focuses on genuine messages and tools that cut-through the live-better genre.