Marty–Trezzini

We developed a brand idea around ‘Full Circle’. That the best brand stories are created when strategy to ideation, production to management band and cycle together. Tapping into the circular shape of a camera lens, the primary tool of their craft, we created a monogrammatic roundel representative of their full-service capability. Coming to life in movement it’s a force of original perspective, focus and can-do. 

Supporting the roundel, the formation of a confident wordmark reflecting the strength in founder partnership. The introduction of a colourful and blazing palette provides the business an interchangeable roundel colour language and a flexible palette to use across different projects and processes. A robust and well considered type hierarchy and layout system establishes the new brand as an agency sure in experience and ideas.

The result is a visually appealing identity that brings together function with expression and sets their business up for its next phase.

Marty–Trezzini is an independent, Zurich based creative house bringing strategy, creativity and production all under one roof. Their end-to-end approach challenging the outdated agency model, and proving appealing to clients seeking new takes on film and photographic content creation and marketing.

With 3 years of success under their belt, the business was seeking a new identity to further propel their momentum. We worked with the Founders and Leadership team to create a new brand identity that delivered three-fold: appeal to companies and brands of all sizes and sectors; straddle the space between youthfulness/forward-thinkers and experienced/capable partners; and position themselves as an end-to-end agency.

SERVICES
Logo
Wordmark
Brand Identity
System Design
Style Guide

We developed a brand idea around ‘Full Circle’. That the best brand stories are created when strategy to ideation, production to management band and cycle together. Tapping into the circular shape of a camera lens, the primary tool of their craft, we created a monogrammatic roundel representative of their full-service capability. Coming to life in movement it’s a force of original perspective, focus and can-do. 

Supporting the roundel, the formation of a confident wordmark reflecting the strength in founder partnership. The introduction of a colourful and blazing palette provides the business an interchangeable roundel colour language and a flexible palette to use across different projects and processes. A robust and well considered type hierarchy and layout system establishes the new brand as an agency sure in experience and ideas.

The result is a visually appealing identity that brings together function with expression and sets their business up for its next phase.