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Marty–Trezzini is an independent, Zurich based creative house bringing strategy, creativity and production all under one roof. Their end-to-end approach challenging the outdated agency model, and proving appealing to clients seeking new takes on film and photographic content creation and marketing.
With 3 years of success under their belt, the business was seeking a new identity to further propel their momentum. We worked with the Founders and Leadership team to create a new brand identity that delivered three-fold: appeal to companies and brands of all sizes and sectors; straddle the space between youthfulness/forward-thinkers and experienced/capable partners; and position themselves as an end-to-end agency.
We developed a brand idea around ‘Full Circle’. That the best brand stories are created when strategy to ideation, production to management band and cycle together. Tapping into the circular shape of a camera lens, the primary tool of their craft, we created a monogrammatic roundel representative of their full-service capability. Coming to life in movement it’s a force of original perspective, focus and can-do.
Supporting the roundel, the formation of a confident wordmark reflecting the strength in founder partnership. The introduction of a colourful and blazing palette provides the business an interchangeable roundel colour language and a flexible palette to use across different projects and processes. A robust and well considered type hierarchy and layout system establishes the new brand as an agency sure in experience and ideas.
The result is a visually appealing identity that brings together function with expression and sets their business up for its next phase.
SERVICES
Logo
Wordmark
Brand identity
System design
Style guide
Next Project →
Marty–Trezzini is an independent, Zurich based creative house bringing strategy, creativity and production all under one roof. Their end-to-end approach challenging the outdated agency model, and proving appealing to clients seeking new takes on film and photographic content creation and marketing.
With 3 years of success under their belt, the business was seeking a new identity to further propel their momentum. We worked with the Founders and Leadership team to create a new brand identity that delivered three-fold: appeal to companies and brands of all sizes and sectors; straddle the space between youthfulness/forward-thinkers and experienced/capable partners; and position themselves as an end-to-end agency.
We developed a brand idea around ‘Full Circle’. That the best brand stories are created when strategy to ideation, production to management band and cycle together. Tapping into the circular shape of a camera lens, the primary tool of their craft, we created a monogrammatic roundel representative of their full-service capability. Coming to life in movement it’s a force of original perspective, focus and can-do.
Supporting the roundel, the formation of a confident wordmark reflecting the strength in founder partnership. The introduction of a colourful and blazing palette provides the business an interchangeable roundel colour language and a flexible palette to use across different projects and processes. A robust and well considered type hierarchy and layout system establishes the new brand as an agency sure in experience and ideas.
The result is a visually appealing identity that brings together function with expression and sets their business up for its next phase.
SERVICES
Logo
Wordmark
Brand identity
System design
Style guide