Many times over our careers we’ve enabled brands through visual, verbal and experiential tactics to stretch – considering the nuances in a Masterbrand that need to work beyond a single offer. Merino Group was no different.

A company offering two distinct services of Construction (Build and Carpentry) and Building Consultancy (Pre-Purchase Property and Pest Inspections), we established that the greatest value for the business would be to create a base brand identity that could be shared across the different services, whilst giving each service it’s own defining qualities. 

The characteristic play on M, the defining masterbrand mark. Elemental and adaptable, suggestive of the spaces Merino operates within. Combined with colour, typography and the design framework’s strong and striking application, the visual language captures the can-do, attention to detail and tailored approach Merino have become known for. The Merino team couldn’t be happier.

Services
Logo
Brand Identity
Website Design