Number One Shoes
We accompanied New Zealand’s largest footwear retailer in reigniting their brand and strengthening their market position.
Breaking out of the aesthetic norms of large-scale retail, the new identity plays homage to the fun-loving, feel-good and for-me essence of the brand. Playful wordmarks, hand gesture icons, a vibrant colour palette, typography and photography style all come together in bold communications in-store and online.
The recent staff launch produced fist-pumps and cheers and has just been rolled-out nationwide.
Collaborators
Clair van Veen & Anouk Darling (Strategy)
Services
Brand strategy
Logo
Brand identity
Brand style guide
Brand book
Store experience design
Store signage
Store communications
Uniform design
Merchandise
Ongoing creative direction
Number One Shoes
We accompanied New Zealand’s largest footwear retailer in reigniting their brand and strengthening their market position.
Breaking out of the aesthetic norms of large-scale retail, the new identity plays homage to the fun-loving, feel-good and for-me essence of the brand. Playful wordmarks, hand gesture icons, a vibrant colour palette, typography and photography style all come together in bold communications in-store and online.
The recent staff launch produced fist-pumps and cheers and has just been rolled-out nationwide.
Services
Brand strategy
Logo
Brand identity
Brand style guide
Brand book
Store experience design
Store signage
Store communications
Uniform design
Merchandise
Ongoing creative direction