We accompanied New Zealand’s largest footwear retailer in reigniting their brand and strengthening their market position.

Breaking out of the aesthetic norms of large-scale retail, the new identity plays homage to the fun-loving, feel-good and for-me essence of the brand. Playful wordmarks, hand gesture icons, a vibrant colour palette, typography and photography style all come together in bold communications in-store and online.

The recent staff launch produced fist-pumps and cheers and has just been rolled-out nationwide.