Oaks

Oaks Hotels, Resorts & Suites is a hotel brand with over 60 properties across Australia, New Zealand, India and the Middle East.

With modern residential-style accommodations aimed at both leisure and business travellers, Oaks was seeking a brand platform that would increase it’s awareness and consideration in the competitive hotel sector.

In 2022 we developed and launched the ‘Happy Folks Choose Oaks’ platform which celebrates Oaks as a destination for happy people. The integrated campaign boosted brand recognition and successfully set Oaks apart from its competitors, resulting in industry and marketing awards for its effectiveness.

Our recent work in 2024 builds on the platform, highlighting Oaks’ special in-room features and brand partnerships with Menulog, Foxtel and The Coffee Club that let ‘you be you’ and deliver real-life benefits for their guests. Look out for it across OOH, broadcast, digital and social media.

WITH
Mash Brands
Dave Shirlaw (Writer)
Dave Murphy (Strategy)
Praveen Vaidyanathan (Strategy)
Sarah Adamson
(Director and Photographer)
Photoplay (Production Company)

SERVICES
Brand Platform
Campaign Concept
Art Direction
Campaign Templates
Campaign Toolkit