Puppy Matters Co. is a start-up business that noticed a gap in the existing dog training market. They wanted to offer an alternative to the usual tricks and treats teaching approach and needed a brand that would help them not only look the part but stand-out in market.

Believing that each and every pup is unique and deserves a learning approach especially suited to them and their puppy parents, we created a business name and wordmark that puts puppies first — an interchangeable mark that enables wordplay across their different applications. 

Referencing the ‘PM’ initials of the brand name, we created a set of charming puppy characters, in all shapes and sizes to work alongside the wordmark and show that all puppies do matter. 

Paired with a tonal colour palette and refined typography, the identity has given the Puppy Matters Co. team a unique and compelling working toolkit to market themselves proudly and purposefully. A perfect balance of pat-able personality and crafted simplicity.

SERVICES
Naming
Logo
Brand Identity
Collateral