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Let’s be honest, financial services are often considered cold, impersonal and hard to emotionally identify with.

Stanford Brown (SB), a Private Wealth company of experienced and knowledgable advisors, make it their mission to genuinely connect to their clients. Actually, their existing clients know and respect them for going deeper on the things that matter and providing the expertise that fulfils their lives. Stanford Brown are people people.

Accompany was tasked with creating a new brand identity that could take Stanford Brown from flying under the radar to market leadership. It had to be modern, confident and above all personable.

So we created a brand identity that did exactly that.

A proud and refined logo paired with a delightful trustmark are the cornerstone of the identity – the elephant, an embodiment of their tough love ethos and one of the strongest and most emotionally intelligent creatures of the animal kingdom.

We had the exciting opportunity to create a new library of imagery. The photography beautifully capturing candid life moments and the talent of Stanford Brown. The considered compositions and natural lighting style breaking through the category’s sea of stock corporate imagery. Our addition of illustration to the identity brings to life financial concepts in a metaphorical and delightful way.

Combined with rich greens and highly intentional layouts that give importance to compelling messages, the brand identity captures Stanford Brown’s warmth and intelligence.

SERVICES
Logo
Brand identity
Website design
eDM design
Brochureware
Stationery
Merchandise
Art direction
Illustration
Brand style guide