Stanford Brown

Accompany was tasked with creating a new brand identity that could take Stanford Brown from flying under the radar to market leadership. It had to be modern, confident and above all personable. So we created a brand identity that did exactly that.

A proud and refined wordmark paired with a delightful trustmark are the cornerstone of the identity – the elephant, an embodiment of their tough love ethos and one of the strongest and most emotionally intelligent creatures of the animal kingdom.

“In our rebranding journey we have been very lucky to select a partner, in Accompany who brought spark, creativity and most importantly substance to the role.

We are delighted with the end result but also, we are very grateful to have had a partner that was an absolute pleasure to work with along the journey.”

VINCENT O'NEILL
CHIEF EXECUTIVE OFFICER
STANFORD BROWN

We had the exciting opportunity to create a new library of imagery. The photography beautifully capturing candid life moments and the talent of Stanford Brown. The considered compositions and natural lighting style breaking through the category’s sea of stock corporate imagery. Our addition of illustration to the identity brings to life financial concepts in a metaphorical and delightful way.

Combined with rich greens and highly intentional layouts that give importance to compelling messages, the brand identity captures Stanford Brown’s warmth and intelligence.