Vow

We kicked-off the project by unpacking Vow's mission, values, and personality to uncover their distinct perspective and character. As a company driven by exploration and pushing boundaries, Vow is a maverick made up of a diverse, optimistic and energetic group of go-getters committed and active to making a positive impact on the world.

Just like their products, the new brand identity is refreshingly unconventional. It’s bold and bright, confident and creative - a don’t hold back approach capturing the adventurous and unique nature of the organisation.

Made up of various elements, the brand toolkit serves purpose. Candid and snapshotty photography of their people capture the essence of their dynamic work environment, while appetising food images showcase their product brands and emphasise their commitment to tasty, heathy eats. Surreal collages illustrate the process of Vow's pursuits, and lively animations play tribute to the centre of it all - cells. Typography conveys their key messages with confidence and playfulness, while expressive hand-drawn illustrations and mark-making reflect their problem-solving approach and inventive mindset.

The new brand identity has instilled a sense of pride among current team members, serves to engage potential talent worldwide and demonstrates credibility to potential investors and the general public setting the stage for their most impactful work yet.

Vow is a revolutionary group company dedicated to creating delicious and innovative foods that are not only good for your taste buds, but also for your health and the planet. With backing from top-tier investors including Blackbird and Grok Ventures and a mission to feed billions of people, Vow is leading the way globally in the cultured meat industry crafting distinctive consumer brands and products to redefine the culinary landscape. 

We worked with Vow to redesign their brand identity in preparation of their debut consumer brand and product launch in Singapore and support their transition from startup to scale-up. Our focus was on developing a compelling brand expression that establishes Vow at the forefront of the future of food, reinforces their reputability in the food industry, attracts top talent and sets them up for success in securing additional investment from around the world.

SERVICES
Brand Identity
System Design
Website Design
Social Templates
Collateral Design
Art Direction
Style Guide

PHOTOGRAPHER
Dave Wheeler

COLLAGE ARTIST
Danilo Brandão

We kicked-off the project by unpacking Vow's mission, values, and personality to uncover their distinct perspective and character. As a company driven by exploration and pushing boundaries, Vow is a maverick made up of a diverse, optimistic and energetic group of go-getters committed and active to making a positive impact on the world.

Just like their products, the new brand identity is refreshingly unconventional. It’s bold and bright, confident and creative - a don’t hold back approach capturing the adventurous and unique nature of the organisation.

Made up of various elements, the brand toolkit serves purpose. Candid and snapshotty photography of their people capture the essence of their dynamic work environment, while appetising food images showcase their product brands and emphasise their commitment to tasty, heathy eats. Surreal collages illustrate the process of Vow's pursuits, and lively animations play tribute to the centre of it all - cells. Typography conveys their key messages with confidence and playfulness, while expressive hand-drawn illustrations and mark-making reflect their problem-solving approach and inventive mindset.

The new brand identity has instilled a sense of pride among current team members, serves to engage potential talent worldwide and demonstrates credibility to potential investors and the general public setting the stage for their most impactful work yet.