Welsh + Major

Welsh + Major are a Sydney based architecture and urban design practice whose work seeks to embed a sense of delight and the unexpected. A combination of head and heart, rationality and emotion, purpose and practice. They describe it uniquely as Modern-ish. When they engaged us to create a new brand identity for their practice to support their growth and project ambitions, we saw this articulation as a creative platform to springboard their brand expression.

SERVICES
Monogram
Wordmark
Brand Identity
Website Design
Stationery
Merchandise
Brand Style Guide

The core of the new identity is built around an original monogram; geometry with a twist. It brings to life their intersectional play of function and form, flexibility and responsiveness to context and space, and their quest to create places for now and the future. The new symbol, the heart of their brand identity, is applied proudly across the brand’s many touchpoints, from the digital to the physical. We also removed the word ‘Architects’ from their name, to speak to their greater design practice, and re-designed their wordmark to have a stronger, more contemporary visual articulation.

“The Accompany team took us on a journey that was one of surprise and delight — through an inspired reimagining of how to present our work and our practice.

Bouncing off our description of our work as modern-ish, created a contemporary, consistent and compelling new visual identity that re-engaged our team and sets us up for an exciting new phase for the practice.”

DAVID WELSH
PRINCIPAL
WELSH + MAJOR

Bold, confident and uncommon, the new logo and wordmark are complimented by a tonal, heritage-inspired colour palette and a versatile typography and layout system which balances clarity with expressiveness.  

In a very mono and linear category their new identity is not only an ode to their individual design ethos, but a scheme to set them apart and position their business for success.